The SYNOBAND SM-0005 One time use wristband with Mifare Ultralight chip was selected for the RFID experiential marketing program at the 18-month long US Olympic Committee Road to Rio National Tour sponsored by Liberty Mutual Insurance.
SYNOMETRIX was selected as the technology partner for the RFID wristbands and worked across several large corporate entities to deliver a carefully branded high quality RFID wristband solution on time and in large volumes for this high profile event.
The SM-0005 One time use wristbands were used to first register guests and then to trigger the photo booth sessions that allowed each guest to take a picture of themselves doing various Olympic sports against a green screen.
The use of RFID wristbands and RFID tags in experiential marketing and other large-scale marketing events offers the brand owner a chance to get their brand on every wrist. RFID brings a cool tech-buzz to the event and engages a target market in an exciting and progressive way.
Extend the reach of your brand and event by linking the serial number of the chip to a social media account or by adding a photo booth to motivate experience sharing with others in the user’s social network across any social media platform.