Dr. Pepper SEC Fanfare

The Dr. Pepper sponsored SEC Fanfare and BIG Fanfest needed a cost-effective and branded PVC wristband with unique QR code and serial number for social media sharing that was easy to deploy in large quantities and comfortable to wear at events in two cities.

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Project Scope

Background

SYNOMETRIX worked closely with different stakeholders to produce the SM-8830 PVC wristband with unique QR code and serial numbering in large quantities. Special attention was paid to the integrity of the printed brand elements. Quick turn around and just in time delivery to two sites was required right before the events.

Application

Each wristband was printed with a unique QR code and a serial number that was connected to a database record for fans who signed up to share their Fanfare event moments across their social media accounts. This helped to amplify the event and brands experiences with thousands of fans in each event attendees social networks.