2018 FIFA World Cup™ Trophy Tour

2018 FIFA World Cup™ Trophy Tour

SYNOBAND TYVEK wristbands were chosen for the 2018 FIFA World Cup™ Tour that travelled to over 50 countries across six continents before terminating in Russia prior to the FIFA World Cup™ in June 2018.

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FIFA 3

Background

The SYNOBAND SM-8834 TYVEK Wristband was issued to 300,000 guests who engaged in the experiential marketing program at 2018 FIFA World Cup™ Tour that travelled to over 50 countries across six continents.

Application

The SYNOBAND SM-8834 TYVEK Wristband was printed with FIFA and Coca Cola branding, a unique QR code, and a coke.com URL so that photos of the guest experience could be uploaded to the URL for viewing and sharing.

Project Partners

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