US OLYMPIC COMMITTEE ROAD TO RIO NATIONAL TOUR

SYNOMETRIX was selected as the RFID technology partner, working across corporate entities to deliver a custom branded RFID wristband solution in large volumes for this high profile national event.

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Project Scope

Background

The SYNOBAND SM-0005 One time use wristband with Mifare Ultralight chip was selected for the RFID experiential marketing program at the 18-month long US Olympic Committee Road to Rio National Tour sponsored by Liberty Mutual Insurance.

Application

The SM-0005 One time use wristbands were used to first register guests and then to trigger the photo booth sessions that allowed each guest to take a picture of themselves doing various Olympic sports against a green screen. Those pictures could then be shared to the guest social media account.